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Wendy Irwin

Wendy Irwin Coaching & Perspicacity
When I started building my professional coaching business, I quickly became overwhelmed with all of the have-to’s” in social media, the “shoulds” in business development, and the “that’s just the way it’s always been done” in marketing. Niche-this, Specialty-that…I was worn out, confused and had even less clarity than when I began.

With all of the consuming of content, I was slowly creating a business model that was so homogenized it was invisible. I kept asking myself, “What am I missing? What am I not seeing?”

Ends up….It was ME! My strengths, my creativity, my “genius” were being so watered down to fit the norm that I (and consequently my business) was unrecognizable. I realized that if I was having this problem, that I was probably not alone. Slowly, I began to infuse “ME” back into my business and all of the sudden the fog began to clear, money was coming in, and I was HAPPY. Through my own experience, I revealed my personal mission:


I help people pivot from consuming all of the “data” out there to forging their own unconventional path AND creating the space to do it.