Why do businesses blog?Today we have ad blockers. We pay for streaming services to eliminate advertising. Social media is our new broadcast media. Most importantly, people now read blog posts, articles and reviews to make purchase decisions.
Blogs have a lot of jobs.Blogs use specific words to persuade. Blogs tell the story of your customer's lives and how you fit in to their lives. Blogs help your target market connect to your brand. Blogs explain why your product or service is the best fit. Blogs allow for tracking. Blogs help inspire sales. Blogs increase SEO.
Blogs need strategic planning and process.This workshop takes you step-by-step through the blogging process. Dawn uses this process for her clients, no matter what they sell, to help them make connections with their audiences. You'll walk away from this workshop understanding how to —
- Strategize for audience, call to action, and persuasive tactics before you write.
- How to use a basic blog outline format that leads to results.
- Use tools to help you edit, determine your SEO keywords, and thoughtfully distribute and track your blog post.
- How to format the final blog post for three types of readers: the hyper-fast, the scanner, and the detailed.
