SBF Austin

This session will not take place today due to the weather in Dallas, where Erin was driving in from. Between rain, tornado warnings and hail she was not even able to make it out of Dallas safely.

Podcasts are no longer just for the hobbyists, but big brands are also utilizing this medium to connect and build their customer base. Learn why it's so much more than finding a mic and hitting record.

In this session attendees will learn:

- How to set the right strategy for a podcast that enhances your brand
- How to make sure what you're creating actually brings in customers
- How you can stand out from their competitors by creating a podcast
- How to utilize your podcast across various channels to get more reach for your time